Sick and Tired of Failed Marketing Efforts?
Do What Matters, Do What Works!
- and grow your practice, RELIABLY
If you have 15+ Reviews and a 4.0 or Higher rating on Google.
Say Hello To...
The ROI Based Marketing Strategy
For Local Dentists, Doctors, Vets...
FUNDAMENTALS - What, Why, How, ROI...
Arm yourself with the knowledge that will immunize you to false hopes and broken marketing promises. Become the master of your own business and its growth.
Never again get or feel hoodwinked by slick marketeers that promise the moon but fail to deliver.
With this step-by-step road-map to online marketing you will never again NOT KNOW what to do or when to invest in what.
Never again get or feel hoodwinked by slick marketeers that promise the moon but fail to deliver.
With this step-by-step road-map to online marketing you will never again NOT KNOW what to do or when to invest in what.
1 - Reputation Management
WHAT IT IS
Reputation Management is primarily the acquisition of favorable Online Reviews while curbing the risk of getting bad reviews and making sure you respond in a caring professional manner to ALL reviews in a timely fashion.
WHY IT IS IMPORTANT
The main reasons Reputation Management should be the foundation for all your marketing activities.
1) Is because times have changed and neglecting your Online Reputation makes EVERY OTHER marketing activity much less effective.
2) Online Reviews has become the gatekeepers.
92% of consumers looking for a Dentist WILL check out at least one source of Reviews (Google, HealthGrades, RateMD, ZocDoc, and Facebook) before even contemplating reaching out to you.
Gone are the days where physical marketing and old school Word-of-Mouth was enough to see new patients coming through your doors.
Today, if you don't have a treasure trove of great reviews on these platforms and respond to bad reviews in a manner that shows you really care. All of your other marketing efforts will fall short in effectiveness because 92%, who saw your ad or heard about you from a friend, will 'consult' at least one of these new patient 'gatekeepers' before you even know they exist.
CONSEQUENCES OF NOT MANAGING YOUR ONLINE REPUTATION
In effect, NOT being on top of your Online Review game is the same as telling 92% of potential patients that:
"Sorry, we are too busy or unprofessional to care about our patients experiences with us".
We know you care about your patients and their experiences with you.
But 92% will never know - Unless you SHOW them that you do.
HOW TO... EFFECTIVELY
Employ a HIPAA compliant Reputation Management System that is connected to all the platforms.
Streamlines and automates the Review GATHERING and RESPONDING while it helps protect you from negative reviews. Preferably a system that also makes it fast and easy to share your great reviews on your Website and Social Media.
ROI - OUTCOME
When you manage your Online Reputation well.
You not only make yourself relevant to the 92% of potential patients that would otherwise disregard you.
You are also positioning yourself to go from PROMISE- to PROFF-Marketing.
What is the difference between PROMISE- and PROFF-Marketing.
And why does this matter for your ability to grow your business faster, more reliably and feeling better while you do.
Traditional marketing and advertising rely on you as a company making CLAIMS and PROMISES about your dental services. CLAIMS and PROMISES that everyone KNOWS can be both BROKEN or downright FALSE.
CLAIMS and PROMISES is you talking about your business. People know you have a financial incentive to say nice things about yourself.
Saying "We are the Best Dentist in Town" does not make people believe you - Quite the opposite.
You know this from yourself - How many times have you seen something from a company and thought "Yeah, right!"
So, at best CLAIMS and PROMISES simply evoke skepticism. It worked (to some extend) in the old days because there was no other way to learn about a company. Those days are gone.
THE ALTERNATIVE
When you have 50, 100, 300 or more Great Patient REVIEWS.
You can build your marketing on a foundation of PROOF that you do a good job.
78% of people trust positive Online Reviews as much as they trust a recommendation from a friend or family member.
Gone are the days where YOU have to come up with the nice things to say about your business.
You have enough TRUSTED praise from people with NO financial incentive to say what they did about your business.
In effect, you can let your happy patients do the marketing for you - But at scale, automated and streamlined.
BOTTOMLINE
All this Online Marketing Madness that has taken over so much of our daily lives.
No matter how you feel about it. For you, as a dentist, it is a blessing in disguise.
Because, when you have a Reputation Management System in place.
Utilizing your reviews as PROFF of your skills and service.
It becomes so much easier to stand head and shoulders above your competition.
And ALL of your other marketing activities will see an increase in ROI.
Because you bypass the inherent skepticism that traditional marketing evokes and leverage the PROOF of quality and service that you now have at your disposal.
NEXT: Learn more about using Reputation Management to grow your practice...
OR: Watch testimonials from other Local dentist on the effects of getting their Reputation Game dialed in...
Reputation Management is primarily the acquisition of favorable Online Reviews while curbing the risk of getting bad reviews and making sure you respond in a caring professional manner to ALL reviews in a timely fashion.
WHY IT IS IMPORTANT
The main reasons Reputation Management should be the foundation for all your marketing activities.
1) Is because times have changed and neglecting your Online Reputation makes EVERY OTHER marketing activity much less effective.
2) Online Reviews has become the gatekeepers.
92% of consumers looking for a Dentist WILL check out at least one source of Reviews (Google, HealthGrades, RateMD, ZocDoc, and Facebook) before even contemplating reaching out to you.
Gone are the days where physical marketing and old school Word-of-Mouth was enough to see new patients coming through your doors.
Today, if you don't have a treasure trove of great reviews on these platforms and respond to bad reviews in a manner that shows you really care. All of your other marketing efforts will fall short in effectiveness because 92%, who saw your ad or heard about you from a friend, will 'consult' at least one of these new patient 'gatekeepers' before you even know they exist.
CONSEQUENCES OF NOT MANAGING YOUR ONLINE REPUTATION
In effect, NOT being on top of your Online Review game is the same as telling 92% of potential patients that:
"Sorry, we are too busy or unprofessional to care about our patients experiences with us".
We know you care about your patients and their experiences with you.
But 92% will never know - Unless you SHOW them that you do.
HOW TO... EFFECTIVELY
Employ a HIPAA compliant Reputation Management System that is connected to all the platforms.
Streamlines and automates the Review GATHERING and RESPONDING while it helps protect you from negative reviews. Preferably a system that also makes it fast and easy to share your great reviews on your Website and Social Media.
ROI - OUTCOME
When you manage your Online Reputation well.
You not only make yourself relevant to the 92% of potential patients that would otherwise disregard you.
You are also positioning yourself to go from PROMISE- to PROFF-Marketing.
What is the difference between PROMISE- and PROFF-Marketing.
And why does this matter for your ability to grow your business faster, more reliably and feeling better while you do.
Traditional marketing and advertising rely on you as a company making CLAIMS and PROMISES about your dental services. CLAIMS and PROMISES that everyone KNOWS can be both BROKEN or downright FALSE.
CLAIMS and PROMISES is you talking about your business. People know you have a financial incentive to say nice things about yourself.
Saying "We are the Best Dentist in Town" does not make people believe you - Quite the opposite.
You know this from yourself - How many times have you seen something from a company and thought "Yeah, right!"
So, at best CLAIMS and PROMISES simply evoke skepticism. It worked (to some extend) in the old days because there was no other way to learn about a company. Those days are gone.
THE ALTERNATIVE
When you have 50, 100, 300 or more Great Patient REVIEWS.
You can build your marketing on a foundation of PROOF that you do a good job.
78% of people trust positive Online Reviews as much as they trust a recommendation from a friend or family member.
Gone are the days where YOU have to come up with the nice things to say about your business.
You have enough TRUSTED praise from people with NO financial incentive to say what they did about your business.
In effect, you can let your happy patients do the marketing for you - But at scale, automated and streamlined.
BOTTOMLINE
All this Online Marketing Madness that has taken over so much of our daily lives.
No matter how you feel about it. For you, as a dentist, it is a blessing in disguise.
Because, when you have a Reputation Management System in place.
Utilizing your reviews as PROFF of your skills and service.
It becomes so much easier to stand head and shoulders above your competition.
And ALL of your other marketing activities will see an increase in ROI.
Because you bypass the inherent skepticism that traditional marketing evokes and leverage the PROOF of quality and service that you now have at your disposal.
NEXT: Learn more about using Reputation Management to grow your practice...
OR: Watch testimonials from other Local dentist on the effects of getting their Reputation Game dialed in...
Helping YOU market your business like a PRO
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Copyright © 1996-2024 Local Marketing Co-Pilot - A SolidCreation Company
*Results may vary from client to client, especially depending on the client’s specific circumstances. The averages described on this page under statistical increases are based on a statistical studies of a number of clients and from outside sources. They are not, however, a guarantee of results of any kind. That's why you have the refund option if we fail to deliver.
Local Marketing Co-Pilot & Solidcreation, hereby expressly disclaims any and all warranties expressed and implied, including without limitation all implied warranties of merchantability and fitness for a particular purpose or situation.
Copyright © 1996-2024 Local Marketing Co-Pilot - A SolidCreation Company
*Results may vary from client to client, especially depending on the client’s specific circumstances. The averages described on this page under statistical increases are based on a statistical studies of a number of clients and from outside sources. They are not, however, a guarantee of results of any kind. That's why you have the refund option if we fail to deliver.
Local Marketing Co-Pilot & Solidcreation, hereby expressly disclaims any and all warranties expressed and implied, including without limitation all implied warranties of merchantability and fitness for a particular purpose or situation.